Understanding the Different Types of Marketing

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High fives for Marketing? When you hear the word “Marketing,” what exactly comes into your mind? a TV commercial, a YouTube ad, a Billboard? Yes, these can be forms of marketing, and they can be under marketing, but there’s so much more about marketing than you may perceive. There are plenty of types of marketing, which we will discuss briefly. Let’s start!

One of the most popular types of marketing that stemmed recently because of the rise of social media and the use of the internet is influencer marketing. What exactly is influencer marketing? Basically, a type of marketing that centers on using individuals who have a huge following or influence on potential clients, consumers, or buyers of a specific product. Influencers are not precisely celebrities; they can also be niche specific as there are plenty of influencers that are only known within a particular niche. This marketing type may still be tricky as it is essential to understand and pick the right influencers for your product or brand.

This next type of marketing is something that is very essential today and in the future as it affects everyone in the world. This marketing is called “Environmental Marketing.” From its name, environmental marketing focuses on using marketing strategies of products that consider the environment and are pretty much environmentally safe. There are plenty of ways to do environmental marketing. One of them is only using less plastic on marketing products, changing the packaging of a product to something more recyclable or sustainable, and many more. Nowadays, environmental marketing is seen as vital and essential, especially if we want to take care of our planet.

This next kind of marketing we’re about to discuss is called “Keyword marketing” what exactly is keyword marketing? It’s simply using certain and specific keywords and phrases to capture a particular audience. Keyword Marketing is prevalently seen through “SEO” or Search Engine Optimization. The goal is to be able to use a set of keywords and phrases to reach your target audience quickly and precisely. Keyword marketing is something relatively new since it has only really surfaced because of the rise of technology and mainly the internet.

The last type of marketing that we are to discuss has been in the marketing industry for years, which is relationship marketing. Relationship marketing primarily focuses on building long-lasting relationships with its consumers using a ton of data and behavioral analytics to target their preferred customers and keep them as consumers for a long time. When it comes to relationship marketing, it’s all about loyalty to a particular product. This type of marketing has been around for decades and is still a powerful practice up till today.

To recap, we discussed four different types of marketing that you can use and adapt to your business or cause. Always make sure to use the strategy that works for your brand and company identity. Not all of these strategies is a one size fits all approach; at the end of the day, it still depends on what’s best for the core values that you or your product represent.

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